Whether you're a blogger first or an entrepreneur who's trying to add blogging to their marketing routine, getting and staying consistent with your posting schedule can feel like an insurmountable task.
Changes are, if you're reading this, you already feel that there's value in creating content on your site. You understand how posting, growing readership and sharing your ideas fits in with your bigger goals.
But when you try to marry your aspirations of fabulous content with the actual day to day execution of the idea – there's a gap. That gap means that you're not taking care of things as well as you could even though you know you should – and that feeling sucks.
The first step to mastering the art of consistent blog posts is to truly feel it's a high priority for you. We don't make time for things that aren't important and to be consistent with your blog, you'll need to be ruthless with your time, cutting out all the time wasters to get this done.
Personally, this means when I'm writing or doing top priority tasks, emails wait, tweets wait, the phone can go unanswered – all that will be waiting for me when I'm done.
If I never take a stand and say – this is important, this is where I want to spend my time – other people will decide where to spend my time for me.
3 steps to a consistent & effective blogging routine
1. CAREFUL PLANNING
Intellectually we know that great content doesn't happen by accident yet so often we never take the steps to plan it – on purpose.
How many times have you rushed to get a post ready at the last minute because you forgot (or procrastinated) to work on it ahead of time? Won't it feel better to have things a bit more “under control”?
- Develop a method to capture post ideas on an ongoing basis and keep them all in the same place (I love Evernote for this)
- Separate the time you think of post ideas from the time your write them. This means knowing your blog topic before you sit down to write a post. (Using an editorial calendar helps you plan your post ideas ahead of time.)
- Understand how your content, the individual posts, fit into the larger context of your goals. When you can see where you want your posts to take your reader, the goals you want to help them achieve , the entire blog will feel more cohesive and can be of greater service to your audience.
2. THOUGHTFUL EXECUTION
A plan isn't worth much if it doesn't result in action.
- Be realistic with your posting frequency. The natural tendency is to underestimate how much time a blog post takes and over commit to posting more often than we should.
- Start small, with less posts than you think and build up to a sustainable routine and optimize it. Having success will give you momentum and confidence to move onto bigger goals and a higher posting frequency if you so desire.
- Turn publishing into a habit by creating routines to support your goal. I, for one, didn't start blogging with a perfect routine, far from it. Even posting once a month seemed like a chore until I was able to create systems to support myself doing it more frequently. Then when 2 times monthly was consistently happening, I moved to weekly and continue to try and optimize this frequency.
3. MEASURE THE RIGHT METRICS
Is all the content you're producing meeting your bigger goals? How do you know if what you're doing is making a difference?
One of the reasons people get frustrated with producing blog content is because they're creating it simply because they feel it's what they're “supposed” to do without the larger context of “why.”
Are you trying to build community around your ideas? If so, find ways to measure conversations and interactions with your content so you can do more of what works and less of what doesn't.
Are you trying to create more income? If so, you're likely building your list and you can measure email sign ups, conversion rates from different traffic sources and the success of your optin offer to see which content performs better.
When you can see movement in what you're tracking and know that your content is a big piece of that success – it becomes easier keep going.
Now it's Your Turn
What's one change you could make in your blog writing routine that would have the biggest impact on your posting consistency?