When you first started blogging did you ever get the impression that email lists were more for entrepreneurs than bloggers?
That fact is one of the reasons that a lot of bloggers put off starting an email list – it just doesn't feel like something they need to do.
What's the point if you don't have something to sell? Why put in extra effort when you can just use a service like Bloglovin' to get your blog posts read?
Bloggers, just as much as any business or online entrepreneur need an email list. And the reasons you need an email list are very similar to why any business owner does.
An email list is a form of permission based marketing – people can't get on your email list without signing themselves up, giving you permission to contact them later.
This arrangement gives you a place of authority in the eyes of your subscriber as well as the opportunity to build a relationship with them going forward.
Email is intimate and allows for a greater sense of connection than social media or even a blog post on your site. All of this helps you to create that community, that engagement, that so many bloggers are after.
Build More Traffic with a Captive Audience
How do you currently get people to come to your site when you publish a new post?
Do you rely on an external service that a people may or may not check?
And what about social media? With the lifespan of a tweet somewhere in the neighbourhood of 18 minutes, not a lot of your followers are going to know about your new post – let alone jump onto your blog to read it.
When you switch over your blog post updates to an email service provider and regularly communicate with your list, you create an captive audience for your content that translates into quality pageviews for each and every post.
Email Is Universal
Nearly everyone in your audience has access to email. And they all most certainly know what it is.
But, try asking the cashier at the grocery store what RSS is, heck, ask your family members or non-blogging friends, it's not a mainstream concept yet many blogger rely on RSS alone to get their blogs read.
By creating a simple form to sign up for your email list, you're giving your audience the easiest way to stay in touch – for them.
And don't worry about the RSS folks. If people have a reader, like Feedly, they'll know how to add your blog even if you don't have an RSS button on your site. Us bloggers are resourceful that way!
Email Metrics Are Amazing
A big part of blogging is measuring the results of what we produce and then learning and improving from past performance.
The problem with blogging stats and the programs that measure them (Google Analytics, I'm talking to you!) is that they are completely overwhelming and hard to extract actionable information from.
Email metrics tend to be much more straight forward and easy to understand and act on.
You can measure how well a certain page on your blog converts visitors into subscribers, how successful an email optin offer is at getting sign ups, how popular certain content is based on email open rates and click throughs to your blog.
All this information gives you wonderful insights into your readers so you can create better experiences for them and do more of what works, and less of what doesn't.
Predict Sales of Products & Services
One of my favorite trends is that bloggers are moving away from 100% dependance on ads and affiliate products to a diversified income model with more digital products and services in the mix. But that initial transition can be a tough one.
Will people be interested in buying what I have to sell? Am I good enough at what I do to make money?
Your email list can be one of the best indicators of sales success. Most engaged lists convert to sales at around 3%.
That means with a list of 1000, that's about 30 people who will take you up on your offer.
Now 30 people many not seem like a lot but for a $99 product that's $2970! Now imagine building an online course that's more in the $399-$599+ range, even with a small list, you're looking at a serious income!
Now it's Your Turn
Have you been putting off starting an email list for you blog? What's holding you back?