Email Marketing, List Building and Marketing Metrics
ConvertKit is the darling of the email marketing world at the moment – and with good reason.
Until now, it’s been impossible to find the level of automations, segmentation and email personalization that ConvertKit offers in such an affordable monthly package.read more
If growing your list is taking forever (or what feels like forever) you may be coming at it the wrong way.
While it’s important to have a solid list building foundation on your website to ensure you’re converting as many interested visitors to subscribers as possible, there are also a ton of ways to super charge your list building efforts into concentrated periods of times.read more
Remember back when you were a teenager and your parents were finally away for the entire weekend. The weekend when you invited everyone you knew over for the most epic party. Then as Saturday afternoon turned into evening, you’re left sitting at your kitchen table with your besties and not a single person more?read more
Tracking business metrics is a challenge – for pretty much everyone. First, you’ve got the whole busy thing going on and doing something like tracking data consistently isn’t going to make most people’s top 10 list of fun business activities.read more
If you’ve ever felt overwhelmed by the choices of email marketing software, if you’ve ever felt confused by how to build your email list, if you tried every tactic, read every blog post and still aren’t getting any traction with your email marketing then this is the post for you.read more
You’ve got your email optin form in your sidebar, maybe even an optin offer ready to go and yet, you’re still having trouble getting people to sign up for your list. Sound familiar?read more
When it comes to tools to build your email subscriber list, I’ve got some good news and some bad news. The good news is that there are 1000’s of tools to help you build your lis without a lot of tech know-how required.read more
When you first started blogging did you ever get the impression that email lists were more for entrepreneurs than bloggers? That fact is one of the reasons that a lot of bloggers put off starting an email list – it just doesn’t feel like something they need to do.read more
About as often as I hear from bloggers who have no email subscriber list at all, I hear from bloggers who have the remnants of a partially set up and hacked together email list. Both situations need attention, your email subscriber list is one of the most valuable digital assets you can build.read more
When I first tried Evernote years ago, I totally didn’t get what all the fuss was about. I had folders on my computer, notebooks on my desk, post-it notes stuck to my monitor, why did I need with one more place to record things? After a few starts and stops, I finally started to “get it”, Evernote isn’t just another tool to record things, it’s actually kind of THE tool.read more
Whether you’re a blogger first or an entrepreneur who’s trying to add blogging to their marketing routine, getting and staying consistent with your posting schedule can feel like an insurmountable task. Changes are, if you’re reading this, you already feel that there’s value in creating content on your site. You understand how posting, growing readership and sharing your ideas fits in with your bigger goals.read more
A few days ago, during an online coffee date with a great friend and fellow online biz owner, the subject of traffic came up, as it so often does, and she made this statement. See if it sounds familiar: I’m obsessed with my pageviews. On days I post [a blog], I think I spend more time refreshing the page than doing anything else. It’s embarrassing to even talk about! I know there are about a million better uses of my time.read more