We provide sales funnel analysis, marketing measurement, ongoing reporting and insightful recommendations for online business owners.
(But what we really offer is the insight of knowing where your sales are coming from - so you can sell more.)
SAY HELLO TO THE Digital Marketing Diagnostic
Our 3 part process gives you insights into your customers like never before.
What parts of your sales page are driving buyers and which are turning them away?
Is that video you added to your landing page helping or hurting conversion?
Know who's buying, where they're coming from and how to sell more.
Through Sales Funnel Analysis and an Optimized Website Redesign We Helped Real Mom Nutrition Increase Email Optins by over 350%.
Imagine your website gets 10,000 visitors a month. That would mean going from 300 email subscribers a month to 1050 - same amount of work, same amount of traffic.
In a year? That's 9000 extra email subscribers. See? Metrics can be fun!
Frequently Asked Questions
How much does the Digital Marketing Diagnostic cost?
Your business may have very complex and multiple funnels or very simple ones. That's why we prepare a custom proposal for every client we work with. As a reference point, the minimum pricing for the service is $2500 but the price may be more depending on the complexity of your funnels and marketing systems. Ongoing retainer services after the initial package are also priced according to the data that's being reviewed and optimized each month.
Do I have to be running paid traffic to benefit from sales funnel analysis or marketing measurement?
Not at all! Many of our clients come to us spending very little or nothing on paid social or PPC. They do however, have businesses that are bringing in revenue, usually from their email list, organic search and earned social.
After we help clients get a clearer idea of where sales are coming from and how their funnels are performing, they often want to introduce paid traffic to scale their businesses faster but this isn't a requirement.
What if I don't have the time to implement the recommendations?
We handle all the planning and implementation of the metrics tracking so your collecting the right data, error free. That information will give us the insights and recommendations to improve your funnels and bring in more sales. Carrying out those recommendations is outside the scope of this service.
We can assist with website design, landing and sales page design, lead magnet development, email marketing optimization or paid traffic implementation as an additional service.
If we're not able to provide a service you need, we can refer you to one of our recommended service providers.
Is this a one-time or monthly service?
The Digital Marketing Diagnostic is a stand alone, one time service. At the conclusion of the service you'll have complete clarity of how your funnels are making you money and how to scale them. We do this through a combination of reporting dashboards, written recommendations and strategy call.
Just as with your business finances, your marketing metrics need to be consistently collected and reviewed to troubleshoot and improve conversion rates.
That's why the majority of our clients choose to continue working with us on an ongoing basis to handle their data collection and analysis needs.
What do you need access to in order to collect my metrics?
What we need to review will depend on how your business markets and earns revenue. But for most online businesses we need access to a mix of the following areas: Google Analytics and Google Tag Manager, Webmaster Tools, their ecommerce or revenue data, paid traffic platform (like Facebook Ads Manager, Google Adwords), CRM, or email marketing software.
Most of these tools provide easy and confidential third party access that you control. It's often as easy as adding a new user to your account with "Read & Analyze" permissions.
Do you have the Google Analytics Individual Qualification (IQ)?
Glad you asked, I most certainly do.
Not sure what Google Analytics IQ is? Here's the info from Google themselves:
"The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same."