Becca engaged Rita Barry & Co. to set up a simple Facebooks Ads dashboard, pleased to be supporting a female-owned and operated digital agency.
As soon as Becca saw the work Rita and her team were doing, she knew she wanted to partner with them on her evergreen course ads.
“Rita made it so easy from the start — it got us curious about what was possible if we had our sh*t together with a good team,” says Becca. “Basically, we just didn’t let her leave.”
Rita and the team started with a hard look at the current numbers to build a new data-driven strategy. The goal was clear; leverage Facebook Ads to stay under budgeted cost per acquisition (CPA), maximize return on ad spend (ROAS) and generate revenue.
Rita’s research gave Becca complete clarity on which course funnels were driving organic leads and sales, and on the language her ideal customers were using to describe their pain points.
“We knew exactly what funnels to promote with paid ads and which needed optimization,” Becca says. “And it helped tap into our tone of voice, so Rita’s team could take over the ad copy and optimize for higher click through rates.”
Rita’s methodical approach to planning, testing and monitoring campaigns reassured Becca they were getting the best advice.
“Her team speaks human and nerd, so you always understand your numbers. The strategy rolls out campaigns piece-by-piece, so we can track effectiveness,” she says.
Rita’s team developed and tested an initial campaign structure for the evergreen course launch. After initial testing, Becca gave the green light to scale the campaign and ad spend rose to $9,854.25 across 3 months.
For Becca and The Uncaged Life, this was the chance to see if Rita had successfully unpicked their Facebook Ads chaos.