A bird's eye-view of SLPNow
Because email is such a big driver of Marisha's business model, they started with an email audit, in which Rita mapped out her funnel with metrics to show exactly which emails were converting and which needed to be improved.
From there, Rita went on to audit the business in general, and then created a plan to support the marketing side of the business, including running Facebook ads. She created a metrics dashboard to help Marisha understand the impact of each and every marketing task Marisha undertakes.
“I really need to know the why behind why I'm doing the things that I'm doing,” Marisa said, “because there are so many different things pulling for our attention. Like if I do a Facebook Live, the dashboard makes it really easy to see how that impacts all of our numbers, so it helps me keep doing the things that are moving the needle, and it helps me really quickly see what's not working, and what isn't worth continuing.”
The dashboard has become the hub of Marisha's marketing operations – and the envy of all her entrepreneurial friends.
“[Rita] is a metrics ninja. Like her dashboard that she made, all of my entrepreneur friends are like, ”˜Oh my gosh, we need it.' A bunch of my friends have hired her, because they just want that dashboard,” she laughed.